Meet The Fresh — the dad hat with just the right amount of attitude.

Its slightly distressed brim and softened crown give it that lived-in, effortless edge that says you’ve got better things to do than try too hard. Made from 100% pre-shrunk cotton twill, it’s lightweight, breathable, and built for everyday chaos.

The low-profile, unstructured 6-panel design sits naturally, while the adjustable hook-and-loop strap gives you the perfect fit in seconds. Six eyelets for airflow, six rows of stitching on the brim for durability — clean, simple, and ready for anything.

Pair it with jeans, joggers, or whatever you pull on when you’re in a hurry to go make memories.

This is the hat of a true Lucky Bastard.

Patience is the mother of virtues.
This product is made especially for you and we begin production of our products as soon as you place your order. This approach avoids overproduction and benefits our beloved planet. However, it may result in longer delivery times than usual. We thank you in advance for your patience and your thoughtful purchasing decisions.