🍪 COOKIE POLICY

🍪 COOKIE POLICY

 

 

Last Updated: November 20, 2025

 

This Cookie Policy explains how Blooming Heroes SASU (“the Company”, “Lucky Bastards”, “We”, “Us”, “Our”) uses cookies and similar tracking technologies on https://luckybastards.co (“the Website”).

 

It applies to all visitors and users located in:

      • the European Union (ePrivacy & GDPR)

      • the United Kingdom (UK GDPR)

      • the United States (CCPA/CPRA)

      • Canada (PIPEDA)

      • and any other applicable jurisdiction

     

    This Cookie Policy should be read together with our Privacy Policy and our Terms & Conditions.

     

     

    1. What Are Cookies?

     

    Cookies are small text files placed on your device that allow us to store and access certain information when you visit the Website or use our Services.

     

    We also use similar technologies such as:

        • Pixels

        • Tags

        • SDKs

        • Local storage

        • Server logs

        • Affiliate tracking parameters

       

      These technologies may collect:

          • IP address

          • Browser and device type

          • Session information

          • User preferences

          • Interaction with content

          • Purchase or conversion events

         

         

        2. Types of Cookies We Use

         

        A. Strictly Necessary Cookies

        These cookies are essential for the operation of our Website and cannot be disabled.

        They enable:

            • User authentication

            • Account login

            • Security and fraud prevention

            • Basic navigation

            • Consent management

          Examples:
          Session cookies, CSRF protection, load balancing cookies.

          Legal basis (EU/UK): Legitimate interest (Art. 6(1)(f) GDPR).

           

           

          B. Preference (Functional) Cookies

          These cookies remember your preferences to enhance your experience.

          Examples:

              • Language selection

              • Saved login details

              • Region or currency

            Legal basis (EU/UK): Consent.

             

             

            C. Analytics & Performance Cookies

            These cookies help us understand how visitors use the Website.

            We may use:

                • Google Analytics (GA4)

                • Meta Pixel Analytics

                • Hotjar / UX analytics

                • Server-side analytics logs

              They collect:

                  • Page views

                  • Session duration

                  • Click patterns

                  • Device and browser info

                  • Scroll depth

                  • Story interactions and engagement

                Legal basis (EU/UK): Consent.

                Opt-out: You may refuse these cookies via the cookie banner.

                 

                 

                D. Advertising & Retargeting Cookies

                These cookies allow Us and our partners to:

                    • Display personalized ads

                    • Measure campaign effectiveness

                    • Track conversions

                    • Perform retargeting

                  Partners may include:

                      • Meta (Facebook/Instagram)

                      • Google Ads

                      • TikTok

                      • X/Twitter

                      • Pinterest

                      • Affiliate networks

                    Legal basis (EU/UK): Consent.
                    Legal basis (US): “Sale/Share” of personal information under CCPA (opt-out required).

                     

                     

                    E. Affiliate Tracking Cookies

                    Lucky Bastards uses affiliate links to promote travel-related products and services.

                    When you click an affiliate link, a cookie or tracking parameter may be used to:

                        • Attribute conversions to Lucky Bastards

                        • Enable commission payments

                        • Customize redirections

                      These are only activated after your consent (EU/UK).

                       

                       

                      F. Social Media Cookies

                      These cookies are set by social media platforms when:

                          • You share a story

                          • You like or interact with an embedded post

                          • You connect via social login (if enabled)

                        Platforms may include:

                            • Instagram

                            • Facebook

                            • X/Twitter

                            • YouTube

                            • TikTok

                          These platforms act as independent Data Controllers.

                           

                           

                          3. How We Use Cookies

                          We use cookies to:

                              • Operate and secure the Website

                              • Improve performance and UX

                              • Remember your preferences

                              • Analyze audience and behavior

                              • Provide personalized recommendations

                              • Track purchases in the Shop

                              • Attribute conversions to affiliates

                              • Deliver advertisements

                             

                             

                            4. Managing Cookie Preferences

                             

                            A. Cookie Banner

                            Visitors from the EU, UK, and EEA will see a cookie banner enabling:

                                • Accept all

                                • Reject all

                                • Customize preferences

                              Your choices can be changed at any time.

                               

                              B. Browser Settings

                              Most browsers allow you to block or delete cookies.

                               

                              C. Opt-out of Analytics

                              Google Analytics opt-out browser add-on:
                              https://tools.google.com/dlpage/gaoptout

                               

                              D. Opt-out of Targeted Ads

                                  • CCPA “Do Not Sell or Share My Personal Information” link (if applicable)

                                 

                                 

                                5. Do We Use Third-Party Cookies?

                                 

                                Yes.
                                Our partners may place cookies on your device when you:

                                    • Click an affiliate link

                                    • Watch embedded media

                                    • Use social login

                                    • Interact with ads

                                    • Process a purchase

                                  We do not control third-party cookie settings.
                                  Please review their privacy policies.

                                   

                                   

                                  6. Data Sharing Through Cookies

                                  Data collected through cookies may be shared with:

                                      • Analytics providers

                                      • Advertising partners

                                      • Affiliate networks

                                      • Social media platforms

                                      • POD suppliers (non-cookie data only)

                                      • Fraud prevention tools

                                    We never share personal data with third parties without a lawful basis.

                                     

                                     

                                    7. International Data Transfers

                                     

                                    When using cookies placed by partners based outside the EU/UK, including Google and Meta, we rely on:

                                        • Standard Contractual Clauses (SCCs)

                                        • UK IDTA

                                        • Technical safeguards (encryption, access limitation)

                                       

                                       

                                      8. Data Retention

                                         

                                          • Essential cookies: Session duration

                                          • Analytics cookies: 13–26 months

                                          • Preferences: 12 months

                                          • Advertising cookies: 30 days to 2 years (varies by partner)

                                          • Affiliate cookies: Set by partner (typically 30–90 days)

                                         

                                         

                                        9. Children’s Cookies

                                        We do not knowingly set behavioral advertising cookies on:

                                            • Users under 16 in the EEA

                                            • Users under 15 in France

                                            • Users under 13 in the United States

                                           

                                           

                                          10. Updates to This Cookie Policy

                                          We may update this Policy to reflect:

                                              • Legal changes

                                              • New technologies

                                              • Updated consent practices

                                            We will notify Users of material changes.

                                             

                                             

                                            11. Contact

                                            For privacy inquiries, DSA notices or cookies-specific questions:
                                            📩 legal@luckybastards.co

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